Abstract
The present article seeks to study the concepts of “love” and “homeland” from linguistic and cultural perspectives. Within the frames of the article an attempt is made to elucidate these concepts in Scottish ballads and media. The article also dwells upon the inherent nature of the aforementioned concepts as underlying units of Scottish culture since concepts as such reflect the mental activities of language speakers. The concepts of “love” and “homeland” embody crucial values and images common to any linguo-culture. The linguo-cultural analysis of factual data taken from folk texts (Scottish ballads) and media discourse (articles) sheds light upon not only the lexical actualization but also modern perception of the given concepts. The choice of the material is conditioned by the necessity to highlight their diachronic evolution and their importance in contemporary research. A special reference is made to the media coverage of the Scottish Independence referendum, which illustrates Scots’ attitude towards their ethnic identity and their country as a whole.