Abstract
This review examines the burgeoning role of chatbots within higher education institutions, specifically focusing on their service to university students. As digital technology increasingly infiltrates academic contexts, chatbots have become valuable tools for enhancing student support and administrative efficiency. This study investigates the potential of conversational agents to revolutionize traditional student-university interactions, streamline academic processes, and provide personalized student support. Through a comprehensive literature review, we identify and analyze existing implementations of chatbots in educational settings, emphasizing their impact on the student service sector. The results underscore the chatbots' effectiveness in handling inquiries, reducing administrative workload, and improving student satisfaction rates. This review highlights the necessity for educational institutions to adopt chatbot technology to facilitate improved student communication channels. Limitations and future research directions are also discussed, highlighting the need for broader database searches and varied methodological approaches in subsequent studies.