Abstract
This article explores the generational traits of Uber and Airbnb users in Zacatecas, Zac, México. An exploratory and experimental study was conducted, during which 236 surveys were administered, focusing on variables such as age, gender, application use, and reasons for using these platforms. The results show that 80.9% of respondents are digital natives and 65.7% are women. Most participants are employees (66.9%), primarily using these apps for transportation (50.8%). These findings provide valuable insights for designing and managing collaborative platforms, as well as for future research in this field. The study examined the generational and behavioral profiles of users in Zacatecas, highlighting the dominance of millennials and centennials, as well as the prevalence of women. These results suggest a need for tailored marketing strategies. The high usage of apps for transportation indicates opportunities to expand into related sectors, such as tourism and gastronomy. The findings illuminate local behavior within the collaborative economy and establish a foundation for further research. The structured approach of the study enabled clear presentation and understanding of the results, ensuring a logical and well-supported discussion.