Abstract
The need for consumption among human beings transcends the mere satisfaction of basic requirements, evolving over time to incorporate a range of additional dimensions that are not limited to the simple matter of survival. Thus, this work aims to analyze the effects of the pandemic on consumption habits. For this purpose, a quantitative descriptive methodology was adopted, comprising a sample of 104 consumers, predominantly located in the state of Piauí, Brazil. The findings reveal a significant reduction in income and consequent decrease in the acquisition of goods considered non-essential, such as clothing, footwear, and cosmetics. Conversely, there was a substantial increase in online purchases and food delivery services, along with a growing preference for more affordable products and services, discounts, promotions, and practices of reusing and repairing items. Moreover, the research points to a widespread perception among consumers about the lasting effects of the pandemic on consumption behavior, suggesting a profound reconfiguration of purchase priorities and practices in the post-pandemic scenario.