Abstract
Educational literatures suggest that there is mounting pressure from customers of higher education to close the gap between their expectation of institutional performance and the actual performance (Widrick et al., 2002; Pariseau and Mc Daniel, 1997: Shank et al., 1995). Therefore, it is imperative that higher education actively monitor the quality of their service. The value of learning experience is one of the most significant trends in current higher education quality (Zhu and McFarland, 2005). This research concerns only with the impact of instructor role on the value of learning experience. The result showed that the instructor play a large role in explaining student perceptions of the value of learning experience. The sample unit that is an individual sample, which is students in Faculty of Economics in Trisakti University who are take Marketing Research class. The variables that become a focus in this research are The Value of Learning Experience and The Role of Instructor: The hypothesis which is tested in this study is using a regression. This technique is considered as an appropriate to test the proposed research model in this study.