Abstract
Due to the growth, expansion and popularization of the World Wide Web, its technological development has a growing importance in society. The symbiosis that generates both of these elements has delivered a greater social influence to the innovation processes and a much more practical approach. In this paper we would like to describe, to characterize and to analyze the growth and diffusion of the new web hypertext standard called HTML5. Moreover, we explore this process in light of various theories about technology and society. Special attention is paid to World Wide Web users and Social Media. We claim that web standards are influenced through the daily use of these kinds of new technologies