Abstract
Streaming has dominated the consumption of music and audiovisual media over the last five years. 80% of music in Mexico is now consumed through streaming (Gutiérrez, 2019) YouTube, Netflix and Spotify present an unquestionable hegemony in the Western world. This article shows how consumption through the streaming of music tracks, in conjunction with non-possession, opens up a new space in the world of music production and distribution, which in many aspects changes the creation of composers. The article also considers the power dynamics of the recommendation algorithm on various platforms.