Abstract
Business development in the modern world is actively influenced by globalization processes. This process involves deepening economic, technological and cultural integration, which directly affects the business environment of different countries. In Georgia, as a small and open economy, the impact of globalization is particularly noticeable, as international trade, investments and technologies play an important role in the country's economic growth and development.
In the context of globalization, Georgia's business sector faces both new opportunities and significant challenges. Opportunities include access to global markets, the introduction of innovative technologies, and cooperation with international partners. At the same time, challenges include international competition, regulatory compliance, and dependence on external economic factors.
The aim of the article is to analyze how globalization processes affect business development in Georgia, what trends have emerged in recent years, and what are the main adaptation strategies of the business sector. The study will also focus on discussing the negative and positive impacts of globalization in order to create a clear picture of the opportunities and problems facing Georgia.