Abstract
The article addresses the transformation of personnel management policies in the digital era, driven by the integration of Industry 4.0 and 5.0 technologies. The study is highly relevant as HR plays a strategic role in sustainable organizational development. The aim is to analyze the impact of digital technologies on HR processes and identify both contemporary challenges and opportunities. The objectives include assessing structural and cultural changes, defining ethical and legal frameworks, and exploring ways to enhance employee engagement.
The methodology is based on theoretical analysis, comparative research of international practices, and interpretation of statistical data. Modern approaches are applied, such as People Analytics, AI-based recruitment, Big Data analysis, and the integration of gamification into HR processes. The study demonstrates that Industry 5.0’s holistic approach combines technological progress, human values, and sustainability, creating new standards for HR policies.
The article emphasizes that digital transformation is not only a technological challenge but also requires changes in organizational culture, increased employee engagement, and adherence to ethical standards. Modern HR policy relies on data-driven decision-making, personalized learning, and innovative approaches that enhance efficiency and employee motivation.
Novel elements include the integration of Industry 5.0 concepts into HR, the use of gamification to boost employee engagement, and the implementation of AI in recruitment and training processes. The study shows that these approaches ensure not only productivity but also create a positive work environment that promotes employee well-being and sustainable organizational development.
The theoretical significance of the article lies in defining the conceptual framework for HR transformation, while its practical value is reflected in recommendations that help companies effectively implement digital technologies.