Abstract
In China, two strategies are now being carried out, namely nationwide fitness and rural revitalisation, and under this background, sports activities in rural areas have gradually become more organised, no longer being the kind of casual events held in the past. This paper takes the Tanmen Beach Games in Qionghai, Hainan as a research case and uses it to illustrate some situations. In the study, a relatively basic event operations management approach is used [1], and three aspects are mainly examined, including how the event was organised, how the whole process was arranged, and what control measures were taken in terms of risk [2]. From the results obtained, the Tanmen Beach Games followed the path of government taking the lead and multiple parties working together, the event process moved forward step by step, and some practical methods were also adopted to control risks, so although resources were not abundant, the whole event was still carried out fairly smoothly. In addition, the event also took care of people of different ages, turning everyday fishing work into fun competitions, and people did not need any special sports foundation to join in, which gives the event reference value in promoting nationwide fitness. If other rural areas want to hold similar activities, they can also learn some practices from it. Later in the article, some common difficulties faced by small rural sports events are also mentioned, such as insufficient organisational capacity, safety that makes people uneasy, and difficulty in long-term operation, and some suggestions are put forward for these difficulties, hoping to be helpful for future activities.