Research on the Issues and Effects of Big Data on Business Economic Management

With the advent of the big data era, the application of big data has become more and more common and mature, gradually changing social production and lifestyle, and also has a certain impact on business and economic management. With the support of big data technology, enterprises can comprehensively analyze and process relevant data and extract valuable data from massive amounts of data, thereby providing a scientific reference for economic management and improving the effectiveness and science of business decision-making. At this stage, although enterprises also realize the importance of big data, there are many problems in the specific application process, and the role of big data in business and economic management has not been achieved.to perform effectively. Therefore, enterprises must conduct in-depth research on big data, fully understand the problems of integrating big data into business economic management, and put forward targeted suggestions on this basis to ensure the efficient use of big data. This article discusses big data’s issues and roles in business economic management.