Abstract
The Andeman Farm poultry farmer group in Sanankerto Village, Turen District, Malang Regency, faces production-cost pressure, limited product value-added, and weak market access. More than 95% of feed requirements previously depended on commercial feed, which absorbed approximately 60–70% of production costs. Downstream, almost all products were sold as fresh eggs, leaving farmers vulnerable to price fluctuations and weak bargaining positions. This community service program adopted an integrated upstream–downstream intervention through locally sourced fermented probiotic feed, egg-product diversification, cost and bookkeeping capacity building, and market development connected to the Bonpring Tourism Village. The program was conducted from April to August 2026 using a Collaborative Education–Action–Reflection approach adapted from Participatory Action Research (PAR). The stages included needs assessment and socialization, capacity training, technology application and trials, mentoring and evaluation, and institutional strengthening. The results included one probiotic-feed pilot unit, participation of 80% of partner households in training, a 12-15% reduction in feed costs, and a decline in starter mortality from 5-7% to 5-6%. On the downstream side, 22 participants became competent in producing several egg-based products, while 12 duck-farmer participants mastered premium salted-egg production. Cost-of-goods training and bookkeeping assistance resulted in business-cash-book adoption by 75% of partner households, while five members became capable of producing promotional content and handling online orders. Three culinary outlets in the tourism area-initiated market partnerships. The findings suggest that integrating production efficiency, post-harvest processing, financial literacy, and digital marketing is more appropriate than a single intervention because it addresses farmer income constraints from upstream to downstream. The program also strengthened women's economic participation, local resource utilization, and circular-economy practices. The model is potentially replicable among smallholder poultry groups in rural tourism areas.