Keputusan Pelaku Usaha dalam Penjualan Produk Yang Menjadi Sasaran Boikot Pasca Fatwa MUI Nomor 83 Tahun 2023

The Indonesian Ulema Council (MUI) Fatwa Number 83 of 2023 concerning the Law on Support for the Palestinian Struggle has influenced public consumption behavior and the policies of some businesses in selling products deemed affiliated with Israel. One form of implementation is seen in the Convenience Store in Padang Dalom Village, West Lampung Regency, which reduced sales of several products targeted by the boycott and replaced them with alternative products. This study aims to analyze the reasons why businesses take this policy and review it from the perspective of Sharia Economic Law. This study uses a field research method (field research. ) with a qualitative approach. Data were obtained through observation, interviews with business owners, and documentation. Data analysis was conducted descriptively qualitatively using the theories of maslahah, maqasid al-syariah, and sad al-dzariah. The results show that the decision of businesses to reduce sales of products targeted by the boycott is based on a commitment to religious values ​​and moral support for the Palestinian struggle. This policy caused a decrease in turnover of around 20%, but businesses still maintain the policy as a form of moral responsibility. From the perspective of Sharia Economic Law, this decision can be seen as being in line with the principles of maslahah, maqasid al-syariah and sad al-dzariah, as long as it still considers business sustainability and does not cause greater losses.