Abstract
The study examined the relationship between Entrepreneurial Orientation and Marketing Success
of fast-food firms in Port Harcourt. This investigation made use of a correlation survey
methodology. The total population of 39 fast food businesses was used as the sample since the
scale of the study was reasonable. Each business received three copies of the 117 surveys that
were sent out. Hence, 117 people were surveyed for the research. Applying Cronbach's alpha
test, we were able to verify the instrument's reliability; the resulting coefficient of 0.98 is higher
than the allowed threshold of 0.70. Both descriptive and inferential statistical approaches were
used to analyse the data acquired from the surveys. To assess the assumptions that were
generated, the Spearman Rank Order Correlation approach was utilised. The study's results
showed that among Port Harcourt's fast-food businesses, an entrepreneurial mindset was
significantly associated with better marketing results. There was a robust and statistically
significant correlation between marketing performance and innovativeness and risk-taking.
Findings from the study indicate that an entrepreneurial mindset is a significant factor in the
marketing success of local fast-food chains. The results supported the idea that fast food joints in
Port Harcourt would benefit from trying something fresh in order to pique consumers' interest.
Also, managers should intentionally go for business prospects, even if they're quite risky,
especially if they're new to the company.