Abstract
Households in Nigeria have the potential to improve their financial stability and achieve
economic independence through home-based entrepreneurship. However, it appears many
Nigerians are not fully engaging in homepreneur ship or social networking activities that could
increase their visibility and business opportunities. Limited knowledge about digital platforms,
lack of access to technology, and insufficient participation in networks prevent many
entrepreneurs from reaching potential customers and resources. The main aim of this study
was to examine how homepreneur ship opportunities in Nigeria can be enhanced through
social networking activities to improve household financial sustainability. The specific
objectives were to identify the different types of homepreneur ship opportunities available to
Nigerians and to investigate how social networking supports homepreneurs in leveraging these
opportunities for business growth and increased household income. The study adopted a
descriptive survey research design, focusing on homepreneurs across the thirty-six states and
the Federal Capital Territory, with a sample size of seventy-four respondents selected through
purposive sampling. Data were collected through structured interviews, and the responses
were analyzed using thematic analysis to identify recurring patterns and themes. The findings
revealed that: the main homepreneur ship opportunities in Nigeria include food production
and processing, artisanal and craft-based businesses, and service-oriented or digital-based
enterprises; social networking activities support homepreneurs by expanding market reach,
facilitating collaboration and knowledge exchange, and enhancing business resilience to
improve household financial sustainability. Therefore, social media platforms, digital
marketing firms, and local business associations should create tailored initiatives to help
homepreneurs effectively use social networking tools for market expansion, collaboration, and
knowledge exchange. This could include providing easy-to-use guidance, tutorials, and
community forums that enhance digital literacy and support consistent engagement, enabling
homepreneurs to strengthen business resilience and improve household financial stability.