Abstract
This quantitative study examines the links between entrepreneurial, market, technology, learning,
and networking orientations and organizational development, with firm innovativeness as a
mediator. It aims to explain how strategic orientations influence growth and how innovativeness
mediates these relationships, drawing on the Resource-Based View. The study addresses a
literature gap and offers insights for leaders and policymakers to guide strategic decision-making
for long-term development. Using SEM, factor analysis, and Pearson correlation, 190
questionnaires will be distributed to manufacturing firms