Tren dan Arah Penelitian Kewirausahaan Halal di Masa Depan: Systematic Literature Review dengan Pendekatan PRISMA

Aims: This study aims to analyze the development and trends of research on halal entrepreneurship, identify the dominant themes and research approaches, and explore research gaps that can provide a foundation for future studies. Method: This research employs a Systematic Literature Review (SLR) method following the PRISMA 2020 guidelines. Relevant literature was identified and selected based on predetermined inclusion and exclusion criteria, followed by descriptive and thematic analysis to map the development, themes, and research directions of halal entrepreneurship. Results: The findings indicate that research on halal entrepreneurship predominantly focuses on halalpreneurship, entrepreneurial intention, halal awareness, Islamic values, halal certification, entrepreneurial characteristics, and the development of micro, small, and medium enterprises (MSMEs). The Theory of Planned Behavior (TPB) is frequently applied to explain factors influencing halal entrepreneurial intention. Furthermore, digitalization and sustainability are emerging themes that increasingly shape the development of halal entrepreneurship research. However, the existing literature remains more focused on entrepreneurial intention than on actual entrepreneurial behavior, long-term business performance, and the broader socio-economic impacts of halal entrepreneurship. Conclusion/Novelty/Implications: The novelty of this study lies in providing an integrated mapping of the development, dominant themes, research approaches, and gaps in halal entrepreneurship literature through a systematic review based on PRISMA 2020. The findings imply the need to broaden the research perspective from entrepreneurial intention toward actual business practices, long-term sustainability, and socio-economic contributions. Future research should further investigate digital-based halal entrepreneurship, sustainable halal businesses, non-food halal sectors, and cross-country studies to strengthen the theoretical and empirical development of the field.