Abstract
CSR communication can be built through two-way exchanges and collaboration with various parties. CSR program information is centralized in the target elite, and there is no communication down to the small units in society, which results in distorted information. The research aims to explore the collaboration model between local mass media and oil and gas companies in communicating CSR to stakeholders. This research used a descriptive qualitative approach with the Yin model case study strategy. Data was collected through interviews with 25 informants consisting of representatives of companies, government, mass media, NGOs implementing programs, and beneficiaries of CSR programs. The research results showed that collaboration between local mass media and companies leads to three patterns: collaborate, involve, and inform. The mechanism for implementing these three patterns, the local mass media in constructing CSR messages focuses on three key sentences: contribution, a form of corporate concern, and a form of good neighbor. The research results also concluded that collaboration between mass media companies and oil and gas companies affected mass media's independence in helping communicate CSR programs to the public. Collaboration fosters self-sufficiency from local mass media networks that voluntarily communicate CSR to the broader public. The relationship between local mass media and companies creates a take-and-give atmosphere where companies and the public try to reach a consensus and collaboration.