Factors Affecting Chinese Students Promote Distance Learning On the Telecommunication Platform during the COVID-19 Pandemic

Influenced by the situation of COVID-19, all Chinese students have to follow a self-isolation policy and accept distance education from home. Among telecommunication platforms, the DingTalk platform is the most popular one in China and already has more than 130 million student users. Although DingTalk provides teachers and schools with comprehensive teaching functions, there are numerous negative feedbacks from Chinese students. To analyse related problems and promote distance education successfully, this paper establishes the research model based on the COM-B Behaviour Changing theory and the Hofstede cultural theory, and it analyses specific factors affecting Chinese students’ motivation to promote distance learning on telecommunication platform under the situation of COVID-19. The research results will be beneficial to improve the distance learning system, which can attract more and more young students to accept a high-quality distance education during and after the COVID-19 pandemic.