Abstract
In the competitive landscape, businesses recognize quality as a pivotal competitive advantage. The ongoing digital revolution, spurred by societal shifts, has reshaped industries. However, effectively managing technology in industrialized nations remains a challenge. In this context, harmonizing digitalization, technology, culture, and quality becomes crucial for organizational survival. This study delves into the relationship between digitalization, technology management, and their impact on Total Quality Management (TQM) performance within Pakistani businesses. Employing a quantitative survey approach, senior executives from both public and private sectors participated, yielding a response rate of 88%. Utilizing SMART PLS 3 for data analysis, PLS-SEM revealed that digitalization and technology management significantly enhance TQM performance. Additionally, the findings highlight that digitization fortifies TQM performance by fostering connections between TQM principles and an organization's agility. This research underscores the imperative for businesses to strategically leverage digitalization and effective technology management as catalysts for augmenting TQM performance, emphasizing the role of agility in this transformative process