The Influence of Perceived Ease of Use, E-Service Quality, and Security on the Interest in Reusing the Wondr By BNI Application among Students at the Sumbawa University of Technology

The rapid growth of digital banking applications like Wondr by BNI has transformed financial services for digital-native students at Sumbawa University of Technology, yet factors driving sustained usage remain underexplored. This study aims to analyze the influence of Perceived Ease of Use, E-Service Quality, and Security on Reuse Intention. A quantitative survey method was employed targeting an unknown population of UTS students, using purposive sampling to select 100 active Wondr by BNI users. Data were collected via structured Likert-scale questionnaires and analyzed using classical assumption tests, multiple linear regression, t-tests, F-test, and Adjusted R² through SPSS version 26. Results indicate Perceived Ease of Use significantly affects Reuse Intention (p=0.001), while E-Service Quality (p=0.075) and Security (p=0.911) show insignificant partial effects. Simultaneously, all variables jointly influence Reuse Intention (F=5.415, p=0.002), explaining 11.8% variance. In conclusion, ease of use emerges as the dominant factor, with others providing supplementary support for sustained adoption.