Research mechanisms for supporting and developing phygital technologies in higher education institutions

Relevance. The concept for the development of the phygital movement through 2030 encompasses several key areas. In addition to objectives aimed at harmonious personal development and the promotion of a healthy lifestyle, these areas include “Science and Education” and “Creation of Technological Products and Platforms.” The comprehensive development of the phygital movement in higher education includes, among other things, the development of phygital and sports technologies and their implementation in the organization of physical education and sports activities for students. The purpose of this study is to analyze practices supporting the development of sports and phygital technologies in higher education institutions and to identify key issues, needs, and potential for further development in this area. Methods. The study utilized questionnaires, expert surveys, and analysis of scientific, theoretical, and regulatory sources. Results. The findings demonstrate that institutional resistance from the traditional sports industry also serves as a significant constraint, slowing the adoption of promising technologies. This creates a gap between the potential of developments and their practical implementation in real-world sports processes. The lack of specialized educational programs deserves particular attention. The identified gap between academic preparation and real market needs means that teams often lack the necessary competencies for the comprehensive development of projects. Finally, the analysis revealed a lack of networking opportunities for many teams. Limited access to professional communities, industry events, and partner networks hinders the exchange of experience, the search for co-founders, and the attraction of potential clients. Conclusion. Student and youth initiatives in sports and phygital technologies possess significant innovative potential, capable of transforming the industry. However, their development is hampered by a number of systemic barriers: an acute funding shortage, weak integration with the professional sports community, a shortage of qualified personnel, and limited access to industry expertise.