Abstract
This article examines the multifaceted challenges to personal privacy in contemporary digital environments. As information technologies continue to advance and permeate daily life, traditional conceptualizations of privacy have been fundamentally disrupted. Through analysis of existing literature, this paper synthesizes current understanding of privacy challenges across multiple domains including social media, IoT devices, artificial intelligence, and regulatory frameworks. Particular attention is given to the tension between technological innovation and privacy protection, the limitations of consent-based models, and the global divergence in regulatory approaches. The article concludes by identifying research gaps and proposing directions for future scholarship that may better align privacy protections with contemporary technological realities. This synthesis contributes to ongoing scholarly discourse by systematically organizing existing knowledge and highlighting areas requiring further investigation in this rapidly evolving field.