Abstract
This article analyzes the strategic role of higher education in boosting the local economy of Alausí, with an emphasis on strengthening small businesses from a commercial perspective. Through a documentary review and contextual analysis, the study examines how higher education institutions influence economic development through outreach programs, curricular innovation, knowledge transfer, and strategic partnerships with the productive sector. The findings highlight that academic training in areas such as business management, digital marketing, and leadership has enhanced students’ entrepreneurial capacity, generating positive impacts on commercial competitiveness, job creation, and the reduction of youth migration. Furthermore, an effective synergy between academia and small businesses has fostered a resilient, diverse, and innovative commercial ecosystem. It is concluded that university-business collaboration is a key pillar for the sustainable territorial development of Alausí.