Financial Knowledge, Saving and Investment Behavior, and Financial Decision Making Among Salaried Women: Evidence from BKNMU, Junagadh City

This research study explores the financial literacy of salaried women in Junagadh city, Gujarat. With a focus on knowledge of finance, saving and investment behavior, and financial decision making among salaried women. The main objective of the study is to determine salaried women's financial literacy and evaluate its impact on saving and investment strategies, knowledge about finances and financial decision making while considering the effect of demographic variables, including age, income and education qualification. The study is based on primary data with the help of a comprehensive and standardized questionnaire among 51 respondents. The chi-square test, graphical representation, tables and a standard percentage analysis are among the statistical techniques utilized for standard data analysis. This research study's findings reveal that salaried women have planned regular savings habits and an acceptable degree of knowledge about finances, but they continue to make minimal financial decisions about themselves. The chi-square test reveals a strongly significant relationship between financial knowledge and qualification of education, while age has no significant relationship with investment and saving behavior and financial decision making. The study concludes that need to improve women’s overall financial literacy, financial freedom, education and awareness programs, long-term financial health, and self-assurance activities.