Social Media Usage Reporting and Financial Performance

This study examined social media usage reporting and financial performance. The specific objectives of the study were to investigate whether facebook information reporting, x (twitter) information reporting, instagram information reporting and linkedln information reporting have significant effect on financial performance of listed deposit money banks in Nigeria. The secondary source of data collection was adopted in the study where the purposive sampling technique was used to select a sample size of sixteen (16) listed deposit money banks for the study. Least Square regression analysis was used in this study and the findings revealed that facebook information reporting, twitter information reporting, instagram information and linkedln information reporting all have significant effect on financial performance of listed deposit money banks in Nigeria. The study concluded that social media interaction offers a platform for marketing, promotional campaign, access to real-time customer feedback to enhance banks’ understanding of the needs of their customers. The study recommended among others that firms should have a wide facebook network coverage; they should place some measures to encourage wide participation of the customers in social media interaction within their sites and that management should embrace twitter (now known as X) as a way of interacting with customers who may not be reached by any means other than in social sites due to their fixed schedules.