Abstract
The rapid internationalization of the tourism industry has significantly increased the demand for professionals with advanced social communication skills. Effective communication with tourists of different linguistic and cultural backgrounds requires not only language proficiency, but also intercultural awareness, empathy, flexibility, and professional communication skills. This article examines international practices in developing social communication skills among future tourism professionals and identifies innovative pedagogical approaches that can be adapted to higher education institutions. The article uses a comparative analysis of foreign educational models, scientific literature, and competency-based systems used in leading tourism education systems. The research results show that experiential learning, simulation-based training, digital communication technologies, intercultural exchange programs, and project-based learning play an important role in strengthening students' communicative skills. The article offers practical recommendations for integrating successful international experiences into tourism education in order to increase the professional competitiveness of graduates and improve the quality of tourism services in a global environment.