Abstract
his research aims to determine the government's strategy in developing the Lintasit-langit waterfall tourist attraction in the city of Subulussalam and to determine the increase in income felt by the community and the government, regarding the development of the Lintasit-langit waterfall tourist attraction in the city of Subulussalam. The problems faced by the government in developing tourism, such as road transportation to tourists only using water transportation, are the weaknesses of the Silangit-langit waterfall tourism. This makes researchers want to research the Silagit-Labgit waterfall tourism, about the government's strategy in developing the Lintasit-langit natural tourism and what opportunities there are for increasing people's income. The type of research used is descriptive qualitative, namely an analysis used to describe or solve problems systematically using the SWOT analysis method, namely the analysis is intended to see the extent to which the government's strategy is implemented in developing tourist attractions and increasing community income based on strengths, weaknesses and opportunities. , and threats. From the results obtained by researchers in this study regarding the strategy using SWOT analysis carried out by the youth, sports and tourism services in developing the Silangit-langit waterfall tourism, namely, promoting tourism by creating social media about Subulussalam city tourism and providing the necessary supporting facilities. to develop tourism at the Silangit-langit waterfall. Thanks to the development of waterfall tourism, income has increased for the people of Subulussalam City
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