Abstract
In recent years, modern product design has increasingly emphasized the integration of cultural elements and aesthetic principles to enhance user experience and product desirability. This review systematically examines existing literature on the convergence of culture and aesthetics in product design across diverse domains, including consumer electronics, household goods, and fashion accessories. It highlights how cultural values, traditions, and symbolic meanings influence design choices, while aesthetic considerations shape sensory appeal, emotional engagement, and brand perception. By synthesizing theoretical frameworks, empirical studies, and practical applications, the review identifies key strategies for culturally aware and aesthetically coherent design, as well as gaps in current research, particularly regarding cross-cultural adaptation and long-term user engagement. The findings offer valuable insights for designers seeking to create products that are not only functional but also culturally resonant and visually compelling.