Journal of Consumer Research · 1993 · journal-article
244 citations · 1 reads
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Journal of Consumer Research · 1993 · journal-article
244 citations · 1 reads
Journal of Consumer Research · 1987 · journal-article
280 citations · 1 reads
Journal of Consumer Research · 1986 · journal-article
366 citations · 1 reads
Journal of Consumer Research · 1986 · journal-article
194 citations · 1 reads
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