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Journal of Theoretical and Applied Electronic Commerce Research | ResearchHub - ResearchHub

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Journal of Theoretical and Applied Electronic Commerce Research

MDPI AG · ISSN 0718-1876

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Researchers publishing here

20 linked researchers

Büşra Özdenizci Vedat Coşkun Lerzan Ozkan Hacı Ali Mantar Sae Eun Lee Naan Ju Mingbao Cheng Xixiong Su Yihang Cheng Ximei Li Hongchu Chen Chaiyawit Muangmee Tatchapong Sattabut Nusanee Meekaewkunchorn Iulia Lupu Adina Criste Tudor Ciumara Camelia Milea Ao Gu Tianjun Qiu

Research in this journal

Uncovering Customer Heterogeneity Through Behavioral Segmentation: Linking Digital Service Usage Patterns to Purchase Behavior2026 · Büşra Özdenizci, Vedat Coşkun, Lerzan Ozkan · 0 citations

Cooperation Partnerships in Live-Stream E-Commerce: Optimal Selection for Brand Manufacturers2026 · Mingbao Cheng, Xixiong Su, Yihang Cheng · 0 citations

How Immersive Technologies Shape Consumer Well-Being: A Review of Digital Consumer Experiences2026 · Sae Eun Lee, Naan Ju · 0 citations

When Platforms Displace Routine Relationships: Electronic Service Quality, Behavioral Predictability, and the Dual-Threshold Logic of Customer Loyalty in B2B Digital Service Platforms2026 · Hongchu Chen, Chaiyawit Muangmee, Tatchapong Sattabut · 0 citations

The East–West E-Commerce Divide Among Wholesale and Retail Trade Enterprises in the European Union: The Role of Digital Demand and Internet Infrastructure

2026 · Iulia Lupu, Adina Criste, Tudor Ciumara · 0 citations

Analytics-Enabled Supply Chain Resilience in Electronic Commerce Contexts: The Roles of Organizational Agility and Top Management Participation2026 · Ao Gu, Tianjun Qiu, Xinran Qian · 0 citations