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Strategic approaches to augmented reality deployment by luxury brands
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Virtual reality, presence, and attitude change: Empirical evidence from tourism
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Enabling smart retail settings via mobile augmented reality shopping apps
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Mixed reality or LEGO game play? Fostering social interaction in children with Autism
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Shopping with augmented reality: How wow-effect changes the equations!
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Virtual reality’s dual edge: Navigating mental health benefits and addiction risks across timeframes
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Can augmented reality satisfy consumers’ need for touch?
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We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
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Prolonging the influence of a vacation experience on consumers’ wellbeing—Is there a role for virtual reality?
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Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow
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Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
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Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media
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The race to escape: Location-based escapism and physical activity as a motivator in the consumption of the AR game Pokémon Go
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The intention of consumers to use augmented reality apps in gastronomy–case of Málaga
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The influence of virtual reality in e-commerce
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Virtual reality, real reactions?: Comparing consumers’ perceptions and shopping orientation across physical and virtual-reality retail stores
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Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
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