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Journal of Consumer Research - ResearchHub

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Journal

Journal of Consumer Research

0093-5301 · Oxford University Press (OUP)

98 verified public works

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In Memoriam: Giana M. Eckhardt (1971-2026)

2026 · 0 citations

Trying to Be Cosmopolitan

1999 · 559 citations

When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure

1999 · 286 citations

A Range Theory Account of Price Perception

1999 · 333 citations

Will Products Look More Attractive When Presented Separately Or Together?

1998 · 286 citations

Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation

1998 · 308 citations

Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences

1997 · 214 citations

Contingent Processes of Source Identification

1997 · 74 citations

Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects

1997 · 304 citations

Adolescent‐Parent Interaction in Family Decision Making

1997 · 254 citations

The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

1997 · 291 citations

The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke

1994 · 153 citations

Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation

1993 · 240 citations

An Exploration of High-Risk Leisure Consumption Through Skydiving

1993 · 1,148 citations

The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research

1993 · 244 citations

Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments

1992 · 284 citations

Time-inconsistent Preferences and Consumer Self-Control

1991 · 1,369 citations

The Influence of Print Advertisement Organization on Affect toward a Brand Name

1990 · 152 citations

Age Differences in Product Categorization

1990 · 78 citations

Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context

1987 · 376 citations

The Framing of Buying Decisions

1987 · 311 citations

Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies

1987 · 131 citations

Social Ties and Word-of-Mouth Referral Behavior

1987 · 2,378 citations

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers

1987 · 521 citations

An Investigation of Utility-Directed Cutoff Selection

1987 · 62 citations

The Buying Impulse

1987 · 2,095 citations

Experiments in Constrained Choice

1987 · 107 citations

What Consumer Research Is...

1987 · 115 citations

The Effects of Frequency Knowledge on Consumer Decision Making

1987 · 257 citations

What is Consumer Research?

1987 · 280 citations

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