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Journal of Consumer Research - ResearchHub

Journal

Journal of Consumer Research

0093-5301 · Oxford University Press (OUP)

98 verified public works

Browse all journals →

Characteristics of Mexican American Consumers

1985 · 157 citations

The Effects of Product Class Knowledge on Information Search Behavior

1985 · 1,989 citations

Use of Labeling and Assertions of Dependency in Appeals for Consumer Support

1985 · 30 citations

A Normative Model of Behavior Based upon an Activity Hierarchy

1985 · 10 citations

Comparing Static and Dynamic Estimates of Behavioral Responses to Changes in Family Composition or Income

1985 · 9 citations

Food Shopping and Preparation: Psychographic Differences of Working Wives and Housewives

1985 · 55 citations

Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

1985 · 1,105 citations

The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era

1985 · 101 citations

Reference Prices and Deception in Newspaper Advertising

1985 · 114 citations

The Theory of Reasoned Action Applied to Coupon Usage

1984 · 655 citations

Consumer Choice Strategies for Comparing Noncomparable Alternatives

1984 · 349 citations

Brand Congruence in Interpersonal Relations: A Social Network Analysis

1984 · 186 citations

The Concept of Quality and the Efficiency of Markets for Consumer Products

1984 · 191 citations

Effects of Information Presentation Format on Resource Use in Field Studies

1984 · 37 citations

Context Effects on Judgment under Uncertainty

1984 · 141 citations

Detecting and Explaining the Sleeper Effect

1984 · 60 citations

Multiattribute Perceptual Bias as Revealing of Preference Structure

1984 · 12 citations

Audience Involvement in Advertising: Four Levels

1984 · 1,016 citations

Organizational Fundraising: Further Evidence on the Effect of Legitimizing Small Donations

1984 · 88 citations

The Effect of Numbers on the Route to Persuasion

1984 · 181 citations

Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context

1984 · 173 citations

On the Meaning of within-Factor Correlated Measurement Errors

1984 · 526 citations

Comments on "Credit Cards: An Interdisciplinary Survey"

1981 · 2 citations

Product Class Advertising Effects on First-Time Buyers' Decision Strategies

1980 · 117 citations

Do Consumers Benefit from Auto Manufacturer Rebates to Dealers?

1980 · 6 citations

The Family Life Cycle: An Alternative Approach

1980 · 50 citations

How New is the "New Home Economics"?

1977 · 19 citations

Bootstrapping of Data and Decisions

1975 · 16 citations

Demand Artifacts in Laboratory Experiments in Consumer Research

1975 · 241 citations

More Information is Better: A Reevaluation of Jacoby, Speller and Kohn

1974 · 101 citations

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