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AI Marketing Capabilities and Purchase Intention in Indonesian E-Commerce: Mediating Effects of Platform Trust and AI Transparency, and a Strategic Marketing and Digital Human Resource Capability Perspective

F1000Research · 2026 · journal-article

AHMAD RASYIDDIN, Agus Rahayu, Puspo Dewi Dirgantari, Rifa’atussalwa Hayati, Nur Azis, Diksi Metris, Dwi Nanda Akhmad Romadhon