Research graph
References from Maintaining Client Commitment in Advertising Agency–Client Relationships. Local targets link to admitted publications; unresolved targets remain external evidence.
10.1016/0019-8501(95)00075-5 · 1996 · Admitted local publication
The Commitment-Trust Theory of Relationship Marketing
10.2307/1252308 · 1994 · External reference
Determinants of Continuity in Conventional Industrial Channel Dyads
10.1287/mksc.8.4.310 · 1989 · External reference
The Use of Pledges to Build and Sustain Commitment in Distribution Channels
10.2307/3172490 · 1992 · External reference
Determinants of Long-Term Orientation in Buyer-Seller Relationships
10.2307/1252265 · 1994 · External reference
Organizing Successful Co-Marketing Alliances
10.2307/1252025 · 1993 · External reference
Relationships Between Providers and Users of Market Research
10.2307/3172742 · 1992 · External reference
10.1007/bf02685620
10.1007/bf02685620 · External reference
Auditing of Agency-Client Relations
1987 · External reference
Agency/Client Relationships as Seen by Influentials on Both Sides
10.1080/00913367.1982.10672793 · 1982 · External reference
Signals of Vulnerability in Agency-Client Relations
10.2307/1251225 · 1980 · External reference
Establishing the Causes of Disaffection in Agency-Client Relations
1992 · External reference
Developing an Advertising Agency-Client Relationship
1986 · External reference
Developing and Advertising Agency-Client Relationship in the Netherlands
1989 · External reference
Relationship Quality in Services Selling
10.2307/1251817 · 1990 · External reference
The Effects of Supplier Fairness on Vulnerable Resellers
10.2307/3152110 · 1995 · External reference
Unresolved reference
1980 · External reference
Influences on Exchange Processes
10.1086/209028 · 1985 · External reference
Unresolved reference
1990 · External reference
Assessing Reseller Performance From the Perspective of the Supplier
10.2307/3172573 · 1992 · External reference
Factors Affecting Trust in Market Research Relationships
10.2307/1252059 · 1993 · External reference
Criteria for Advertising Agency Selection
1984 · External reference
Unresolved reference
External reference
The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels
10.2307/1252203 · 1991 · External reference
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
10.2307/1252172 · 1990 · External reference
Developing Buyer-Seller Relationships
10.2307/1251126 · 1987 · External reference
A Model of the Distributor’s Perspective of Distributor-Manufacturer Working Relationships
10.2307/1251511 · 1984 · External reference
A Comparison of Advertising Agency Selection Factors
1986 · External reference
Output Sector Munificence Effects on Internal Political Economy of Marketing Channels
10.2307/3151382 · 1987 · External reference
Accord and Discord in Agency-Client Perceptions of Creativity
1984 · External reference
The Effective Use of Marketing Research Consultants
10.1016/0019-8501(80)90037-1 · 1980 · External reference
Contrasting Views of Effectiveness in Sales-Promotion Relationships
1989 · External reference
Estimating Nonresponse Bias in Mail Surveys
10.2307/3150783 · 1977 · External reference
Communication Strategies in Marketing Channels
10.2307/1251758 · 1990 · External reference
Ethical and Legal Foundations of Relational Marketing Exchanges
10.2307/1252217 · 1993 · External reference
Exchange Interdependence and Interfirm Interaction
10.2307/3151880 · 1994 · External reference
An Update Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
10.2307/3172650 · 1988 · External reference
Comparative Fit Indexes in Structural Models
10.1037/0033-2909.107.2.238 · 1990 · External reference
Recent Developments in Structural Equation Modeling
10.2307/3151714 · 1982 · External reference
On the Evaluation of Structural Equation Models
10.1007/bf02723327 · 1988 · External reference
Unresolved reference
1993 · External reference
Covariance Structure Modeling and Measurement Issues
10.2307/3151760 · 1987 · External reference