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The framing of decisions and the rationality of choice
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Mental accounting and consumer choice
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Social comparison activity under threats: Downward evaluation and upward contacts
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A study of simple learning under irrelevant motivational-reward conditions
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Level of aspiration and decision making
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Counterfactual thinking
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Are investors reluctant to realize their losses?
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Effects of externally mediated goal setting on intrinsic motivation: A laboratory experiment
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An examination of the cognitive mechanisms by which assigned goals affect task performance and reactions to performance
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A meta-analytic study of the effects of goal setting on task performance: 1966–1984
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The relation of goal levels to valence and instrumentality
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The utility of wealth
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Social utility and decision-making in interpersonal contexts
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Self-regulation through goal setting
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Effects of self-efficacy, goals, and task strategies on task performance
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