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Muhammad Tanveer, Zhang Yu, Mohammad Nurul Alam, Muhammad Faizan Khan
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Factors that promote social media marketing in retail companies
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The influence of digital marketing and social media marketing on consumer buying behavior
10.13166/jms/189429 · doi-reference
The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review
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Social commerce: A concept explication
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The impact of E-CRM on customer loyalty in the airline industry: The mediating role of customer experience
10.1080/23311975.2024.2364838 · doi-reference
Consumer needs and design practices for trusted social commerce platforms
10.1007/978-3-030-85613-7_15 · doi-reference
Impact of social media marketing on brand loyalty in Saudi Arabia
10.5267/j.ijdns.2022.11.012 · doi-reference
Social media in marketing: A review and analysis of the existing literature
10.1016/j.tele.2017.05.008 · doi-reference