Abstract
Rights: UNKNOWN · https://www.elsevier.com/tdm/userlicense/1.0/ · Source: journal-auto-sync:external:CROSSREF_ISSN
Contact and support
Need help, have a question, or want to contact the ResearchHub team?
© 2026 ResearchHub. Built for responsible scholarly connection.
Gary S. Lynn, Steven P. Schnaars, Richard B. Skov
Abstract
Rights: UNKNOWN · https://www.elsevier.com/tdm/userlicense/1.0/ · Source: journal-auto-sync:external:CROSSREF_ISSN
Authors
Institutions
No ROR-resolved institution is linked to this work yet.
Provenance
crossref
Confidence 100%
unpaywall
Confidence 95%
datacite
Confidence 0%
No local reference links have been materialized yet.
No local citing links have been materialized yet.
Unresolved referenced work
Kept as external metadata until matched
Focus Groups and the Nature of Qualitative Marketing Research
10.2307/3150774 · 1977
Unresolved referenced work
1991
New Products
10.1016/0737-6782(87)90002-6 · 1987
Applications of Focus Group Interviews in Marketing
10.2307/1250683 · 1976
Sales Forecasting Methods and Accuracy
10.1016/0007-6813(75)90043-9 · 1975
New Product Ideas from Focus Groups
10.1108/eb008211 · 1987
Factors Affecting New Product Forecasting Accuracy in New Firms
10.1016/0737-6782(93)90052-r · 1993
Unresolved referenced work
1987
Conjoint Measurement for Quantifying Judgmental Data
10.2307/3149575 · 1971
Conjoint Analysis in Consumer Research
10.1086/208721 · 1978
Unresolved referenced work
Kept as external metadata until matched
Concept Testing
10.2307/3150449 · 1975
Unresolved referenced work
Kept as external metadata until matched
Unresolved referenced work
1994
Unresolved referenced work
1997
Unresolved referenced work
1984
“Marketing Discontinuous Innovation
10.2307/41165841 · 1996
Unresolved referenced work
Kept as external metadata until matched
Simultaneous Conjoint Measurement
10.1016/0022-2496(64)90015-x · 1964
New Product Models
10.1016/0737-6782(92)90004-v · 1992
Unresolved referenced work
1990
Unresolved referenced work
1972
Unresolved referenced work
1976
Unresolved referenced work
1994
NEWS
10.1287/mksc.1.1.1 · 1982
An Empirical Comparison of Sales Forecasting Models
10.1016/0737-6782(85)90023-2 · 1985
Unresolved referenced work
Kept as external metadata until matched
Situational Factors Affecting Forecast Accuracy
10.2307/3151605 · 1984
Forecasting Sales Prior to Test Market
10.2307/1250496 · 1977
Utilization of Concept Testing for New-Product forecasting
1981
Forecasting New Product Market Potential Combining Multiple Methods
10.1016/0737-6782(87)90056-7 · 1987
Unresolved referenced work
1993
Lead User Analyses for the Development of New Industrial Products
10.1287/mnsc.34.5.569 · 1988
Unresolved referenced work
1996
No additional external references are available.