The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals

Roger Gomes; Patricia A. Knowles

doi:10.1300/j033v11n01_06

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The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals

Roger Gomes, Patricia A. Knowles

Journal of Business-to-Business Marketing2004doi:10.1300/j033v11n01_06

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Abstract

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Authors

Roger Gomes#1 Patricia A. Knowles#2

Institutions

Clemson University

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crossref

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ror

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unpaywall

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External reference records

10.2307/257905

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1996

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10.1111/j.1745-493x.1999.tb00244.x

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10.1108/eb040055

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The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals

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