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Journal of Business-to-Business Marketing | ResearchHub - ResearchHub

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Journal of Business-to-Business Marketing

Informa UK Limited · ISSN 1051-712X

17

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364

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Researchers publishing here

20 linked researchers

Shuwen Sun Xiaoya Zhou Yong Wang· Researcher profile created after administrator approval Rajesh Gulati Dennis N. Bristow Gopalkrishnan R. Iyer Roger Gomes Patricia A. Knowles Richard W. Schrader Julie Toner Schrader Eric P. Eller D. Eric Boyd Robert E. Spekman J. David Lichtenthal C. Michael Wittmann Joyce A. Young Michael Song Yushan Zhao Terje Ingebrigt Vaaland Sven Arne Haugland

Research in this journal

Compliance or Cooperation? Partner Reactions to Contractual Governance in Buyer–Seller Relationships2026 · Shuwen Sun, Xiaoya Zhou, Yong Wang · 0 citations

Effects of Extrinsic Attributes on Perceived Quality, Customer Value, and Behavioral Intentions in B2B Settings: A Comparison Across Goods and Service Industries2004 · Douglas B. Grisaffe · 101 citations

Why Do Business Partners Divorce? The Role of Cultural Distance in Inter-Firm Conflict Behavior2004 · Terje Ingebrigt Vaaland, Sven Arne Haugland, Sharon Purchase · 29 citations

Two Insidious Attacks on Brand Equity2004 · Keith J. Blois · 7 citations

Examining a Key Aspect of Agency-to-Business Relationships: The Effects of Regulatory Control on the Satisfaction of Regulated Firms2004 · K. Douglas Hoffman · 3 citations

Business-to-Business Antecedents to Retail Co-Branding2004 · Robert Francis Dahlstrom, Mary Conway Dato‐on · 32 citations

Substance in Business-to-Business Relationships2004 · Sharon Purchase, Doina Olaru · 12 citations

A Neural Network for Predicting Manufacturers' Perceived Cooperation with Distributors in the New Product Development Process2004 · Michael Song, Yushan Zhao · 12 citations

Branding Principles–Application to Business-to-Business Branding2004 · Y.L.R. Moorthi · 9 citations

Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions2004 · D. Eric Boyd, Robert E. Spekman · 57 citations

Intra, Extra, and Internets in Franchise Network Organizations2004 · C. Michael Wittmann, Joyce A. Young · 39 citations

The Impact of Personality Variables, Prior Experience, and Training on Sales Agents' Internet Utilization and Performance2004 · Rajesh Gulati, Dennis N. Bristow · 21 citations

Strategic Implications of Reverse Auctions2004 · Richard W. Schrader, Julie Toner Schrader, Eric P. Eller · 18 citations

Internet-Enabled Linkages: Balancing Strategic Considerations with Operational Efficiencies in Business-to-Business Marketing2004 · Gopalkrishnan R. Iyer · 14 citations

The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals2004 · Roger Gomes, Patricia A. Knowles · 3 citations

2003 Outstanding Article of the Year2004 · J. David Lichtenthal · 0 citations

American Keiretsu:1994 · Paul A. Herbig, Alan T. Shao · 7 citations