Business-to-Business Antecedents to Retail Co-Branding

Robert Francis Dahlstrom; Mary Conway Dato‐on

doi:10.1300/j033v11n03_01

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Business-to-Business Antecedents to Retail Co-Branding

Robert Francis Dahlstrom, Mary Conway Dato‐on

Journal of Business-to-Business Marketing2004doi:10.1300/j033v11n03_01

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Abstract

No public abstract is available from the verified source records.

Authors

Robert Francis Dahlstrom#1 Mary Conway Dato‐on#2

Institutions

University of Kentucky Xavier University

Provenance

crossref

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ror

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openalex

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unpaywall

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datacite

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External reference records

10.2307/1251249

10.2307/1252187

10.2307/1252293

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1994

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2002

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1998

10.1086/467441

10.1016/0304-405x(87)90046-8

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1996

10.2307/1252025

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1999

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1999

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Business-to-Business Antecedents to Retail Co-Branding

Referenced works

Cited by

External reference records

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