Care as a System: Service design, active longevity and social impact in a Brazilian wellness ecosystem

Rosana Vasques; Caio Almeida; Francine Tavares; Gabrielly Alves; María Avis; Mayra Rocha

doi:10.30819/touchpoint.17-3.08

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Care as a System: Service design, active longevity and social impact in a Brazilian wellness ecosystem

Rosana Vasques, Caio Almeida, Francine Tavares, Gabrielly Alves, María Avis, Mayra Rocha

Touchpoint2026doi:10.30819/touchpoint.17-3.08

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Abstract

Population ageing represents one of the most pressing social challenges of our time. In Brazil, more than 45 million people are aged 55 and over, generating demand that exceeds the fragmented logic of traditional health services.

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Rosana Vasques#1 Caio Almeida#2 Francine Tavares#3 Gabrielly Alves#4 María Avis#5 Mayra Rocha#6

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