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Industrial Marketing Management - ResearchHub

Journal

Industrial Marketing Management

0019-8501 · Elsevier BV

102 verified public works

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Do source of mailing and monetary incentives matter in international industrial mail surveys?

1995 · 0 citations

Manufacturers need to show greater commitment to customer service

1995 · 0 citations

Artificial neural networks: A new methodology for industrial market segmentation

1995 · 0 citations

Facsimile transmission versus mail delivery of self-administered questionnaires in industrial surveys

1995 · 0 citations

Involving organizational buyers in new product development

1995 · 0 citations

An empirical investigation of the differences in goods and services as perceived by organizational buyers

1995 · 0 citations

Understanding the persuasion process between industrial buyers and sellers

1995 · 0 citations

Strategic decisions for American and European industrial marketers in a unified European market

1995 · 0 citations

Post-purchase strategy: A key to successful industrial marketing and customer satisfaction

1995 · 0 citations

The reporting relationship of customer service: Where does it belong in an industrial company?

1995 · 0 citations

Assessing cross-national business relationships: How Mexican distributors rate U.S. manufacturers

1995 · 0 citations

What is really necessary in successful buyer/seller relationships?

1995 · 0 citations

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