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Journal

Industrial Marketing Management

0019-8501 · Elsevier BV

102 verified public works

Browse all journals →

Navigating Through Rough Waters

1999 · 0 citations

High-Technology Buying in Low-Technology Environment

1998 · 0 citations

Evaluating Strategic Investments

1998 · 0 citations

Planning Market Share Growth in Mature Business Markets

1998 · 0 citations

Moneyless Business Exchange

1998 · 0 citations

Effective Organization and Management of Technology Assimilation

1998 · 0 citations

What Is a Profitable Product?

1998 · 0 citations

New Product Development From Past Research to Future Applications

1998 · 0 citations

Unifying Marketing

1998 · 0 citations

Cost-Effectiveness of Follow-Up Strategies in Improving the Response Rate of Mail Surveys

1998 · 0 citations

The Role of Bonus Pay in Salesforce Compensation Plans

1998 · 0 citations

A Typology of Political Economies and Strategies in International Selling

1998 · 0 citations

Service Aspects of Industrial Products Lead to Future Product Purchase Intentions

1998 · 0 citations

Marketing Industrial Products on the Internet

1998 · 0 citations

Interfirm Relationships in the Supply Chain: The Small Supplier’s View

1997 · 0 citations

Normative Models and Practical Applications of Segmentation in Business Markets

1997 · 0 citations

Relationships Between Businesses and Marketing Research Firms

1997 · 0 citations

Exploring for Competitive Advantages in Business Markets

1997 · 0 citations

Maintaining Client Commitment in Advertising Agency–Client Relationships

1997 · 0 citations

Survey of countertrade practices in Australia

1997 · 0 citations

Marketing and environmental registration/certification: What industrial marketers should understand about ISO 14000

1997 · 0 citations

Toward a model of business-to-business marketing communications effects

1997 · 0 citations

New product development process: Stages and successes in the medical products industry

1997 · 0 citations

The information superhighway goes international: Implications for industrial sales transactions

1997 · 0 citations

Advertising budgeting practices in agribusiness: The case of farmer cooperatives

1997 · 0 citations

Reengineering using the theory of constraints: A case analysis of Moore Business Forms

1996 · 0 citations

Business services 1982–1992: Growth, industry characteristics, financial performance

1996 · 0 citations

Russian networks in transition: Implications for managers

1996 · 0 citations

Long-term relationship in industrial marketing: Reality or rhetoric?

1996 · 0 citations

When the purchasing agent is a committee: Implications for industrial marketing

1995 · 0 citations

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